Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly
Fantastic news! We've Found the answer you've been seeking!
Question:
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. What do you think this means? Do you agree or disagree?
Related Book For
Introducing Human Resource Management
ISBN: 9781292230344
8th Edition
Authors: Caroline Hook, Andrew Jenkins
Posted Date: