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Media Blocking Chart & Execution Strategy: Weekly Activity Tinder, the popular dating app, is about to launch an IMC campaign with the objective of attracting
Media Blocking Chart & Execution Strategy: Weekly Activity Tinder, the popular dating app, is about to launch an IMC campaign with the objective of attracting a target audience of lapsed users (they used to use the app but have not been active for the past year). The marketing team has already determined what tactics they will utilize, and how much they will spend on each one, but they are looking for your media strategy recommendation around timing for each initiative
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