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Media outiets such as ESPN and Fox Sports often have web sites that provide in-depth coverage of news and events. Portions of these web sites

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Media outiets such as ESPN and Fox Sports often have web sites that provide in-depth coverage of news and events. Portions of these web sites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These web sites typically offer a free trial perlod to introduce viewers to the web site. Assume that during a recent fiscal year, E5PN.com spent \$2,754,800 ort a promotional campaign for its web site, offering two free months of service for new subscriber5. In addition, assume the following information: Determine the number of new customer accounts needed to break even on the cost of the promotional campalon, In forming yout answer, (1) treat the cost of the promotional campalon as a foxed cost, and (2) treat the revenue less variable cost per account for the subsciption period as the unt contribution margin. accounts

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