Medicaid program

How is the program or campaign leveraging messages, messengers, creative strategies, and communication channels to promote the behavior changeto the target audience?

What is being measured?

How is the program capturing their measures?

What were some of the issues encountered when trying to implement the program/campaign? How were they over come? Did they do a pilot program?Did they do iterations and adjustments? How did they roll out the current state program?

Sustaining the program - who will do what and when and for how much and how long to continue the program?

What are the organization's external opportunities in relation to the program/project/campaign?