Question
Mediflex Ltd produces sterile gloves for hospitals and medical centres. The company sells its products through independent sales agents located in different parts of Australia
Mediflex Ltd produces sterile gloves for hospitals and medical centres. The company sells
its products through independent sales agents located in different parts of Australia and
New Zealand. The independent sales agents sell many other products in addition to
Mediflex's gloves.
The chief accountant of Mediflex has prepared the following budgeted income statement
for the next financial year.
Mediflex Limited
Budgeted Income Statement
Sales $ 30,000,000
Cost of Goods Sold
Variable $ 17,400,000
Fixed $ 2,800,000 $ 20,200,000
Gross margin $ 9,800,000
Sales and administrative expenses:
Commissions $ 5,400,000
Fixed advertising expense $ 800,000
Fixed administrative expense $ 3,200,000 $ 9,400,000
Net operating income $ 400,000
The above income statement has been prepared with an assumption that the company
will have to pay 18% sales commissions to independent agents. After the above income
statement has been prepared, the management has been notified that sales agents are
demanding to increase the commission rate from 18% to 20% for next year. This is the
fourth time that the sales agents have demanded to rise the commission. In response, the
management of Mediflex is considering the possibility of recruiting its own sales staff to
replace the independent sales agents.
If own sales agents are hired, the company will have to recruit 10 agents. The total annual
salary payment will be $700,000. These new employees will be paid 10% sales
commission. $400,000 will be paid for the new agents' transportation and entertainment
purposes. In addition, a sales manager and support staffs need to be recruited that will
cost the company $200,000 for an annual salary. The fixed advertisement cost will
increase by $500,000.
Requirements:
1. The management estimates that if independent sales agents are used with 20%
commission, the company will generate $30,000,000 in sales revenue next year.
If the company recruits its own sales force, what amount of sales revenue needs
ACC604_Assessment 2 Brief_Problem scenarios and reflection report_Module 5.1Page7of13
to be generated to earn the same amount of operating income that independent
agents would generate?
2. At which volume of sales, the net operating income of Mediflex would be equal
regardless of whether Mediflex sells its products through independent agents with
a 20% commission rate or recruits its own sales agents.
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