MediMask is an established company offering various kinds of facial masks for medical

and healthcare organisations.The current customers base consists of hospitals and clinics in the RheinMain metropolitan area. Strengths of the company are a wide range of products and a reliable express delivery. Customers appreciate the product palette, product quality and ontime delivery.

MediMask, therefore,employs 5 delivery vehicles with driver. This guarantees delivery within

2 hours

(Rhein

Main).

Strategy

The

company

follows

a

quality

leader

strategy

and

offers

high

priced

products.

Margin

is

quite

high

in

this

segment

so

that

the

company

can

focus

on

maintaining

a

high

quality

standard

(products

and

delivery)

for

local

customers.

Customer

segments

MediMask

currently

only

provides

its

products

and

services

to

corporate

customers

only.

The

products

are

specialised

for

medical

businesses

and,

therefore,

require

some

expertise

with

the

customer.

Hospitals

usually

order

high

volumes

while

clinics

have

a

lower

demand.

Organisation

The

company

is

structured

based

on

a

classical

organisation:

Management

guides

the

business

by

defining

the

strategy

Provider

management

maintains

long

term

relationships

with

manufacturer

of

medical

supplies

A

dedicated

sales

team

is

maintaining

relationships

with

customers

Warehousing

o

receiving

supplies

from

manufacturers

(goods

in)

o

packing

deliveries

for

customers

and

handing

over

for

delivery

(goods

out)

The

delivery

task

force

is

grouped

in

the

delivery

department

There

are

further

departments

for

o

Human

Resources

o

Finance

o

Information

Management

Page

2

of

7

Situation

The

current

pandemic

situation

causes

several

challenges

and

opportunities

for

MediMask:

a)

High

demand

for

medical

masks

creates

a

shortage

of

supplies.

a.

MediMask

needs

to

establish

new

relationships

to

suppliers

b.

Customer

complaints

are

increasing

as

deliveries

are

delayed

b)

MediMask

developed

a

new

kind

of

facial

mask

for

the

pandemic:

FlexMask

a.

The

product

is

innovative

as

the

mask

can

be

washed

and

reused

easily

b.

It

fulfils

high

quality

standards

and

is

getting

successful

with

corporate

customers

but

also

private

customers

FlexMask

offers

a

new

opportunity

with

respect

to

1.

Gaining

new

markets

2.

Filling

the

supply

gap

Complication

Introducing

the

new

product

implies

a

couple

of

significant

changes

for

MediMask:

1)

Each

department

has

its

own

IT

application

and

only

a

few

are

integrated

a.

CRM

(sales)

is

providing

customer

data

to

the

delivery

application

b.

The

delivery

application

is

sending

billing

data

to

Finance

c.

Sales

have

a

separate

application

for

lead

management

d.

HR

has

a

payroll

application

and

an

office

suite

e.

Customer

service

does

not

have

access

to

the

procurement

database

f.

The

procurement

database

is

maintained

in

a

simple

database

g.

Finance

is

using

an

out

dated

legacy

application

for

invoicing

(accounts

receivable),

invoice

checking

(accounts

payable),

payment

handling

h.

Budgeting,

strategy,

planning

are

performed

using

an

office

suite

i.

Orders

are

entered

into

the

order

management

system

by

sales

and

customer

service

j.

The

warehouse

is

using

the

order

management

system

for

picking

and

packing

deliveries

2)

The

organisational

structure

needs

to

be

adjusted

so

that

it

supports

a.

Courier

delivery

within

Germany

b.

Marketing,

sales

and

customer

service

for

private

customers

c.

Manufacturing

of

FlexMask

3)

New

capabilities

need

to

be

established

for

FlexMask

or

existing

ones

must

be

changed

You

and

your

team

have

been

hired

for

developing

the

future

enterprise

architecture

and

Governance

structure

for

MediMask.

Despite

the

details

provided

above,

some

questions

remain

open.

You

need

to

start

understanding

the

current

and

future

business

model

of

MediMask

by

conducting

interviews

with

stakeholders.

Project

Report

Study

the

case

study

given

and

undertake

further

research

and

analysis.

Submit

a

project

report

focusing

of

the

two

key

components,

1)

Enterprise

Architecture

aspects

(Section

A,

up

to

3000

words)

and

2)

Governance

aspects

(Section

B,

up

to

2000

words)

of

the

project.

Page

3

of

7

A)

You

are

expected

to

create

the

following

artefacts

in

the

course

of

your

project:

1)

Business

motivation

model

(drivers,

strategy,

objectives,

KPI)

2)

Business

capability

tree

3)

Ideal

application

landscape

based

on

market

research

4)

Business

support

matrix

containing

all

applications

(as

is

and

the

ones

from

the

ideal

landscape)

B)

Mission

Statement

of

MediMask

is

"to

design

and

manufacture

high

quality

face

masks

for

healthcare

professionals

and

health

care

recipients

and

to

keep

improving

their

offerings

in

line

with

changing

requirements

of

the

customers".

In

support

of

this

mission,

the

IT

department

is

considering

the

implementation

of

an

IT

Governance

framework

to

ensure

continual

improvement

of

IT

capabilities

within

organisation's

overall

IT

Governance

Framework

based

on

ISO

38500.

Meantime,

it

is

also

considering

ITIL

and

COBIT

as

IT

Management

Frameworks.

a.

Undertake

a

comprehensive

literature

review

to

facilitate

the

design

of

the

Governance

arrangement

for

MediMask.

Here,

you

need

to

pay

attention

to

principles

of

Digital

Evolution

relevant

to

the

Health

Care

industry

and

the

application

landscape

identified

in

section

A.

b.

Present

your

recommended

IT

Governance

framework

to

support

both

IT

and

Business

Domains

in

line

with

the

ISO

38500

model.

Your

preferred

recommendation

could

include

any

one

of

the

following

IT

Management

Framework

options;

i.

COBIT

ii.

ITIL

iii.

COBIT

&

ITIL

Your

project

report

would

include

the

following

sections,

but

you

are

free

to

organise

the

report

within

the

following

key

sections.

Cover

Page

with

team

member

names

and

ID.

A

Table

of

Content

Background

Introduction

Section

A

(use

a

suitable

heading)

Section

B

(use

a

suitable

heading)

Conclusion

List

of

References

(minimum

10

high

quality

references)