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Meerkat Enterprises is a (fictitious) mobile phone and tablet manufacturer with a large global market share. There has been some concern about their repair and

  • Meerkat Enterprises is a (fictitious) mobile phone and tablet manufacturer with a large global market share. There has been some concern about their repair and warranty policy in their newest market, Portugal, and the CEO sent this as an open letter to customers through the companies web page and social media sites in Portugal. Dear customer, Since the launch of Meerkat Enterprise's in Portugal 4 months ago we have been reviewing our feedback and found some common queries between customers. These concerns relate specifically to Meerkat Enterprise's replacement under warranty policies. Due to the concern our team has spent extensive time reviewing both our own companies policies and the regulations and laws that bind Portugal's retail industry and we have decided to improve our service and the customer experience we will be implementing immediately the following changes: Improve the repair policy for Meerkat T3 and Meerkat T7 mobile phones. Provide a clear and concise replacement, repair and warranty policy statement on Meerkat Enterprise's official website. Strengthen communication and training efforts on Meerkat Enterprise's authorised service providers. Meanwhile, we also realise that we still have a lot to learn on operating and communicating in Portugal. We can assure you that Meerkat Enterprise's commitment and enthusiasm for Portugal is no different to any other country. Our promise is to give the best user experience and customer satisfaction. This has been deeply rooted in Meerkat Enterprise's corporate culture. We will continue to make every effort to achieve this goal. We give our heartfelt thanks to everyone for valuable feedback. Katherine Mears CEO Demonstrate an understanding of the contents of the letter by indicating the answer that does not relate to the apology letter.

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