Mel is a salesperson for a technology services company. He wants to expand collaborative involvement between his company and his buyer's company. Which of the following activities is most likely to help Mel achieve his goal?

Group of answer choices

Practicing the hard sell

Getting engineers from his company and the buyer's company to work together

Using cold canvassing to get referrals from the buyer

Applying the practices of the traditional sales process

Minimizing the number of critical encounters with the buyer's company