Melanie must contact all customers who have purchased the Happy Time Baby Swing. The recent model has a defective support bracket, which requires immediate replacement to ensure safe usage. What strategy is most appropriate for Melanie in analyzing this rhetorical situation?

Multiple Choice

First determine the income levels of the audience.

Analyze her audience as members of a group.

Focus the message on persuading, not informing.

Obtain psychographic data from consumer$$s web surfing records.

Assume that informality is the preferred communication tone.