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Melanie worked for a clothing manufacturer. She was assigned the task of finding a new supplier for fabric because the former supplier went out of
Melanie worked for a clothing manufacturer. She was assigned the task of finding a new supplier for fabric because the former supplier went out of business. To save time and effort, Melanie decided to limit the bids she received to three suppliers and choose the best price. Melanie demonstrates the concept of Multiple Choice bounded rationality. satisficing. groupthink. practicality
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Operations Management Managing Global Supply Chains
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
1st edition
1506302935, 1506302939, 978-1506302935
