Melbourne Movers operates a business hiring bikes to members of the public. It is especially popular with tourists. While on holiday, Mike hired a bike from Melbourne Movers to ride along the Yarra River and around the Royal Botanical Gardens. He was also hoping to ride to Williamstown for lunch. Unfortunately, the brakes failed and he fell, breaking his arm. When he hired the bike he was given a ticket after making his payment, which he put in his pocket without reading it. On the back of the ticket it states:

"Melbourne Movers will not be liable for any accident or damage arising from the hire of bicycles, whether caused by the negligence of Melbourne Movers or otherwise."

Can Melbourne Movers rely on the statement on the ticket to avoid liability?

Please include examples of cases.