MELODIES ON THE WEB (MOW) Since her childhood, Sarah Jackson had passion for music and wanted to be an entrepreneur helping young, talented youth get exposure to potential audience. During 2013, she felt that her professional career was stable enough and decided to launch her own venture, 'Melodies on the Web'(MOW), without quitting per permanent job. The concept was to have her own radio station on the 'Patreon", web portal. 'Patreon", was launched in the same year and was becoming very popular, hence was her preferred media. On the 'Patreon' portal, Sarah, would lease her own bandwidth and have her own radio station. She would identify talented youth and invite them to perform musical activities like singing, playing instruments etc. She would also focus on digital marketing so that a growing number of listeners would continue to tune in to her radio station. Once they listened to the new talent, their interest in them would grow. They would then be given an option to move on to a second, subscription-based channel providing enhanced content, where they can join for a subscription and continue to enjoy the music of their favourite artist. MELODIES ON THE WEB (MOW) Since her childhood, Sarah Jackson had passion for music and wanted to be an entrepreneur helping young, talented youth get exposure to potential audience. During 2013, she felt that her professional career was stable enough and decided to launch her own venture, 'Melodies on the Web'(MOW), without quitting per permanent job. The concept was to have her own radio station on the 'Patreon", web portal. 'Patreon", was launched in the same year and was becoming very popular, hence was her preferred media. On the 'Patreon' portal, Sarah, would lease her own bandwidth and have her own radio station. She would identify talented youth and invite them to perform musical activities like singing, playing instruments etc. She would also focus on digital marketing so that a growing number of listeners would continue to tune in to her radio station. Once they listened to the new talent, their interest in them would grow. They would then be given an option to move on to a second, subscription-based channel providing enhanced content, where they can join for a subscription and continue to enjoy the music of their favourite artist