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Melody is trying to figure out whether the person she's selling to counts as a sales lead or a prospect. She needs to indicate this
Melody is trying to figure out whether the person she's selling to counts as a sales lead or a prospect. She needs to indicate this in the CRM system she's using to track interactions with potential customers. How would you explain the difference to Melody?
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A prospect is a qualified sales lead who is close to buying the product.
A prospect is someone who is has contact the company expressed interest; a sales lead is someone who has been referred to a company by another customer.
A sales lead is someone who has made a previous purchase; a prospect is someone who has never made a purchase.
A prospect is someone who has expressed interest in the product; a sales lead is someone who qualifies as a strong enough potential customer that they have been entered into the database.
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