Members of Goodlife Gym pay on average $36 once per month in the gym. Variable cost such as towels, soap and shampoo, and disinfectant associated with each customer is $8 per month. Find CLTV using the four methods and round up to the nearest dollar.

1. GoodLifes retention rate is 93% per year. What is the CLTV of a Goodlifes costumer if an annual rate of interest is 8%? Use the Traditional formula) ( 1 mark)

Find CLTV if a customer is expected to stay for 3 years. Use the Easy method.