Members of the American Marketing Association (AMA) are committed to ethical, professional conduct. To ensure that standards are met and maintained, the organization has constructed a voluntary Code of Ethics:

a) decide whether the conduct described is ethical or not, and explain why you feel the way you do

(b) cite which portion of the AMA Code of Ethics might govern the illustration

(c) describe how you might correct the situation (if you would)

Illustration B: James Rogers is the president of Advanced Micro Systems. His company produces a truly unique software product that allows for total integration between all IBM compatible and Apple computer products. This means that these two different systems can talk to one another with speed and accuracy. Roger realizes the uniqueness of AMSs product. However, a new competitor is just getting started in the field and has a similar (though not as good) product that is slightly cheaper than AMSs product. This threat of competition has angered Jim to the extent that he has told all of his dealers that if they carry the competing product they will not be allowed to sell the AMS product and, if necessary, AMS will take their business to other distributors that directly compete with the existing dealers.

Link to AMA Code of Ethics: https://archive.ama.org/archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx

Your help is much appreciated!