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Memo 13 To: Strategic Analyst, Metropolitan Area From: Vice President, Strategy Re: Competition A recent survey of the Metro area provides us with some market
Memo 13 To: Strategic Analyst, Metropolitan Area From: Vice President, Strategy Re: Competition A recent survey of the Metro area provides us with some market share data for the region. Use the attached data to provide some concrete measures of the concentration of our industry. 1. According to Department of Justice guidelines, is the industry heavily concentrated? 2. How has that changed since the 2015 survey? 3. Would a strategic partnership (or merger) with Dish Network create a significant change in concentration in the Metro area? Your response will help us in developing our strategy. Attachment: Marketshare.xIsHouseholds Households (Current Service (2015) Survey) Time Warner Cable 75,625 74,520 At&T U-Verse 56,815 58, 140 Dish Network 14,940 14,650 Direct TV 19,650 19,850 Google Fiber 1, 150 Households with Service 167,030 168,310 No Service* 16,650 17,520 Total Households 183,680 185,830 *No service indicates that the household does not currently subscribe to a mult-channel video provider. Of these households, 68.4% indicated that they did subscribe to one or more Internet-based services such as Netflix or Hulu. In the 2015 survey, the same response was 63.2%
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