Memo Assignment

1. Suppose you are the marketing manager for a specialty retailer that sells customized handbags. Using the information below to presuade my boss though a memo about CRM.Your memo must address all relevant parts of the question and be written in memo format. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number.

Memo Assignment Questions

1. memo to your boss describing how the company could benefit from implementing a CRM system.
2. Include at least two ideas for collecting data from customers in an innovative way.