MEMO

TO: Asna Usman

FROM: Harbabal Kaur

DATE: November $27,2023$

SUBJECT: Request for Topic Approval of Research Paper on the effects of advertisement on consumer

behavior

I am requesting approval for my research topic the effects of advertisement on consumer behavior for

COMM $121.$ I choose this topic because advertisement create an impact on the consumers. An

advertisement can persuade people to try their product. Advertisement creates awareness in

convincing people to buy products.Advertisement encouraging them to purchase or engage with the

product.

In this research paper,my work plan will divide into two parts Main topics and sub topics. $1$ Introduction

$1\mathrm{.}1$ Consumer behavior. $1\mathrm{.}2$ Advertisement. $2.$ Effect of advertisement on Consumer behavior. $2\mathrm{.}1$ Shaping consumer perception. $2\mathrm{.}2$ Purchase intentions. $2\mathrm{.}3$ Attitude. $3.$ Objectives. $3\mathrm{.}1$ Informative advertising

$3\mathrm{.}2$ Persuasive advertising

$3\mathrm{.}3$ Reminder advertising

$4.$ Fundamental principles. $4\mathrm{.}1$ score attention. $4\mathrm{.}2$ Arose interest

$4\mathrm{.}3$ Develop and sustain interest

$4\mathrm{.}4$ Create goodwill.

I will discuss the key elements of advertisement and objectives of the advertisement. References:

Dhananjhay, G$.(2022,$ August$).$ The Effects of Advertisement on Consumer Behaviour.

International Journal of Research and Analysis in Commerce and Management, $1(1),365.$ Rai, N$.(2013).$ Impact of advertising on consumer behavior and attitude with reference

to consumer durables. International Journal of Management Research and Business

Strategy, $2(2),74-79$

Completion Date:$-27,$November $2023.$ Kindly approve my research topic and give me feedback by Dec $1$

st so that I can start work on my report

and complete my project before $18$ December $2023.$ Thank you for your valuable time and