Memo to CEO (Week 3) Description: Read the case, Quantas Airline: Twitter Nosedive, and place yourself in the role of the director of communication for Quantas Airlines. Write a memo to the CEO detailing the strategic communication plan to deal with this social media nightmare. Ensure that you provide enough detail so that the CEO has a clear understanding of who you are targeting, what mediums and channels of communication you will use, what your message(s) will be, and what concerns you are addressing. Finally, don't forget the importance of addressing the how, when, why, who, where, and what questions your reader will have.