Memofax, Inc produces memory enhancement software for computers Sales have been very erratic, with some months showing a profit and some months showing a loss The companys contribution format income statement for the most recent month is given below Sales (17,500 units at $20 per unit) $ 350,000 Less Variable expenses 210,000 Contribution margin 140,000 Less Fixed expenses 147,000 Net operating loss $ (7,000) Required 1 Compute the companys CM ratio and its break even point in both units and dollars 2 The sales manager feels that an $19,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $125,000 increase in monthly sales If the sales manager is right, what will be the effect on the companys monthly net operating income or loss (Use the incremental approach in preparing your answer ) 3 Refer to the original data The president is convinced that a 10 reduction in the selling price, combined with an increase of $75,000 in the monthly advertising budget, will double unit sales What will the new contribution format income statement look like if these changes are adopted 4 Refer to the original data The companys advertising agency thinks that a new package would help sales The new package being proposed would increase packaging costs by $0 5 per unit Assuming no other changes, how many units would have to be sold each month to earn a profit of $6,750 (Do not round intermediate calculations ) 5 Refer to the original data By automating, the company could slash its variable expenses in half However, fixed costs would increase by $49,000 per month a Compute the new CM ratio and the new break even point in both units and dollars (Do not round intermediate calculations Round Contribution Margin Ratio to 2 decimal places ) b Assume that the company expects to sell 25,000 units next month Prepare two contribution format income statements one assuming that operations are not automated, and one assuming that they are (Do not round intermediate calculations Round Per Unit and Percentage to 2 decimal places )

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Memofax, Inc. produces memory enhancement software for computers. Sales have been very erratic, with some months showing a profit and some months showing a loss.

Memofax, Inc. produces memory enhancement software for computers. Sales have been very erratic, with some months showing a profit and some months showing a loss. The companys contribution format income statement for the most recent month is given below:


Sales (17,500 units at $20 per unit)	$	350,000
Less: Variable expenses		210,000

Contribution margin		140,000
Less: Fixed expenses		147,000

Net operating loss	$	(7,000)

Required:

1.	Compute the companys CM ratio and its break-even point in both units and dollars.

The sales manager feels that an $19,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $125,000 increase in monthly sales. If the sales manager is right, what will be the effect on the companys monthly net operating income or loss? (Use the incremental approach in preparing your answer.)

3.	Refer to the original data. The president is convinced that a 10% reduction in the selling price, combined with an increase of $75,000 in the monthly advertising budget, will double unit sales. What will the new contribution format income statement look like if these changes are adopted?

4.	Refer to the original data. The companys advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $0.5 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $6,750? (Do not round intermediate calculations.)

5.	Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $49,000 per month.

a.	Compute the new CM ratio and the new break-even point in both units and dollars. (Do not round intermediate calculations. Round "Contribution Margin Ratio" to 2 decimal places.)

b.	Assume that the company expects to sell 25,000 units next month. Prepare two contribution format income statements: one assuming that operations are not automated, and one assuming that they are. (Do not round intermediate calculations. Round "Per Unit" and "Percentage" to 2 decimal places.)