Memphis Industries has two separate divisions. Each division is in a separate line of business. Division A is the largest division and represents 60% of the firms overall sales. Division A is also the riskier of the two divisions (about twice as risky as the other division). Division B is the smaller and least risky of the two. If management decides to allocate the firms funds to the projects with the highest net present values based on the firms overall weighted average cost of capital, describe in a sentence or two the consequences, if any, for each division (and the potential consequences for firm value).