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Men value more simple refrigerators. Women value more refrigerators with ice making features. You have determined to sell both type of refrigerators, and you know
Men value more simple refrigerators. Women value more refrigerators with ice making features. You have determined to sell both type of refrigerators, and you know men value simple refrigerators at $960 while women value simple refrigerators at $1180. You know men value refrigerators with ice making features at $1080, and women value refrigerators with ice making features at $1410.
Suppose there are equal ammount of men and women in the market, what's your price strategy to yield maximum revenue?
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