Mentoring Moment: Legal and Ethical Considerations in Pricing Sellers should consider legal and ethical issues when setting price. Pricing strategies to avoid include those that break the law or put populations at risk of harm. Drag each description to the appropriate illegal or unethical strategy. When you have categorized all the items, click Submit. Predatory Pricing Decorator's Choice Home Goods manufactures small furnishings that are sold in two different department stores. Decorator's Choice offers the exact same vase to both department stores, but sells the vase for $10 more at one of the department stores. There is no difference in the vase offered and no difference in the two department stores. Corrugated Unlimited sells cardboard boxes to consumer packaged goods manufacturers. Corrugated Unlimited's competition, a start-up company called Boxes4Less, has been stealing market share from Corrugated Unlimited. Corrugated Unlimited decides to lower its prices below cost to push Boxes4Less out of business. Kitchens and More is an appliance retailer. In an ad in the local newspaper, Kitchens and More offers a brand name refrigerator for $100. A consumer who sees the ad visits Kitchens and More and asks to see the refrigerator on sale. A sales associate explains to the consumer that Kitchens and More only stocked one of the $100 refrigerators, and it had been sold within five minutes of the Price Discrimination Price Fixing Deceptive Pricing