Mentoring Moment: Threats vs$.$ Opportunities

Your marketing research team has presented you with the research on the external marketing environment. Your first task is to group the findings of the research into threats and opportunities for the marketing plan.

Click and drag each of the following phrases to either "Threats" or "Opportunities," and then click Submit.

Treads' competitors are using a multichannel distribution strategy.

The main global air hub for a major shipping company is in Louisville, Kentucky, about an hour from Treads' manufacturing facility.

Threats

Traditional malls are on the decline.

The department store has been closing an average of $20$ stores per year over the past $5$ years.

Opportunities

Millennials do the majority of shopping using online or mobile channels.