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Menu Engineering involves the following item categories and criteria below: o Plow Horses (square 1) because these items have high contribution margins but are less
Menu Engineering involves the following item categories and criteria below: o "Plow Horses" (square 1) because these items have high contribution margins but are less popular o "Stars" (square 2), because these items are popular and also have high contribution margins o "Dogs" (square 3) because these have low contribution margins and are not popular "Puzzles" or sometimes "challenges" (square 4) because these menu items are highly popular but return lower than average contribution margins to the operator In your own words and using the menu from your project for this class, define the term menu engineering, assume your own price and volume sold (forecast for 3 months) on 4 food items from your menu and explain how using this tool is beneficial to you as a new restaurant owner. Place each menu item into each category of the menu engineering categories and justify why you categorized the food items in the your selected categories. Menu Engineering involves the following item categories and criteria below: o "Plow Horses" (square 1) because these items have high contribution margins but are less popular o "Stars" (square 2), because these items are popular and also have high contribution margins o "Dogs" (square 3) because these have low contribution margins and are not popular "Puzzles" or sometimes "challenges" (square 4) because these menu items are highly popular but return lower than average contribution margins to the operator In your own words and using the menu from your project for this class, define the term menu engineering, assume your own price and volume sold (forecast for 3 months) on 4 food items from your menu and explain how using this tool is beneficial to you as a new restaurant owner. Place each menu item into each category of the menu engineering categories and justify why you categorized the food items in the your selected categories
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