"Mercedes and the Moose Test" (A) and (B) Part A: 1) Why did Mercedes decide to develop the A-Class? 2) Why did the moose test get the attention of the media? 3) It is October 22, 1997. Draft a press release on behalf on Mercedes. 4) What was the nature of the crisis and what should Mercedes do next to manage it? Part B: 1) What were the reasons behind Mercedes management's initial response at the Japan Auto Show and its statement on October 23, 1997? 2) How well did Mercedes do in its first press conference on October 29. 1997? 3) How did Mercedes improve its crisis management strategy in its November 11, 1997, press conference and subsequent actions?