Mercedes-Benz AG is a subsidiary of Daimler AG known for producing luxury vehicles and commercial vehicles. This company has strongly pushed for product placement in Hollywood movies. In 2015, Mercedes products appeared in 9 of the top 31 blockbuster movies. For example, when the villains in the James Bond movie, Spectre, showed up in the desert to pick up Bond, they arrived in a fleet of Mercedes AMGs. AMG models typically have more assertive looks, a higher level of performance, better handling, better stability and more extensive use of carbon fibre than their regular Mercedes-Benz counterparts, and are typically the most expensive in each Mercedes-Benz vehicle category. Product placement such as this is an example of which type of value chain activity?