Question
Mercedes-Benz manufactures the Smart Car, which sells for around $16000, and the SL 65 AMG 2-door Roadster for over $100,000. Is Mercedes providing the target
Mercedes-Benz manufactures the Smart Car, which sells for around $16000, and the SL 65 AMG 2-door Roadster for over $100,000. Is Mercedes providing the target markets for these cars with a good value? Explain why?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
