MercedesBenz seems to win every time with their social media campaigns.Therewasonethatstandsout:in2013theycreatedoneof the best Instagram marketing campaigns to date.

Mercedes wanted to reach out to the younger audience, so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA.

Whoevergotthemostlikesgottokeepthecar-sotheyallreallyworked at it!

• Bytheendofthecampaign, Mercedeshasreceived:
• 87,000,000Instagramimpressions
• 2,000,000Instagramlikes
• 150newmarketing assets(stunningphotos)
• When Mercedes posts content - what content are they posting: Paid, Owned, or Earned? What about when the photographers post? Which can be considered the most "authentic"? Why?