Question
Merline Manufacturing makes its product for $60 per unit and sells it for $136 per unit. The sales staff receives a 10% commission on the
Merline Manufacturing makes its product for $60 per unit and sells it for $136 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows. |
MERLINE MANUFACTURING Income Statement For Month Ended December 31, 2015 | ||
Sales | $ | 1,360,000 |
Cost of goods sold | 600,000 | |
Gross profit | 760,000 | |
Operating expenses | ||
Sales commissions (10%) | 136,000 | |
Advertising | 212,000 | |
Store rent | 24,600 | |
Administrative salaries | 43,000 | |
DepreciationOffice equipment | 53,000 | |
Other expenses | 12,600 | |
Total expenses | 481,200 | |
Net income | $ | 278,800 |
Management expects Decembers results to be repeated in January, February, and March of 2016 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $121 per unit and advertising expenses are increased by 10% and remain at that level for all three months. The cost of its product will remain at $60 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the same.
|
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started