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Merline Manufacturing makes its product for $75 per unit and sells it for $150 per unit. The sales staff receives a 10% commission on the
Merline Manufacturing makes its product for $75 per unit and sells it for $150 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows. MERLINE MANUFACTURING Income Statement For Month Ended December 31, 2019 Sales.... Cost of goods sold... Gross profit...... $2,250,000 1,125,000 1,125,000 Operating expenses Sales commissions (10%) 225,000 Advertising..... 250,000 Store rent. 30,000 Administrative salaries ... Depreciation-Office equipment Other expenses.... Total expenses Net income.... 45,000 50,000 10,000 610,000 $ 515,000 Management expects December's results to be repeated in January, February, and March of 2020 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $125 per unit and advertising expenses are increased by 15% and remain at that level for all three months. The cost of its product will remain at $75 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the same. Required 1. Prepare budgeted income statements for each of the months of January, February, and March that show the expected results from implementing the proposed changes. Use a three-column format, with one column for each month. 2. Is net income for March expected to increase with the proposed strategy changes? 3 Part 1 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 A D MERLINE MANUFACTURING Budgeted Income Statement For Months of January, February, and March, 2020 January 22 Part 2: Analysis Component 23 24 25 26 27 February March G H
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