Merrythought is a business that makes teddy bears, located in Ironbridge, Shropshire, in the United Kingdom. The business was founded years ago by Gordon Holmes. It is a private limited company, still owned by the Holmes family and is currently run by Gordon Holmes's great-granddaughter Sarah Holmes.

The business has approximately 25 employees and does all its manufacturing in England. It makes a large number of different styles of teddy bears, ranging from "traditional British bears, to special occasion bears and various " novelty' bears.

Identify and define the type of business the Holmes family is conducting. Justify your answer

List its advantages and disadvantages