Mesa Cheese Company has developed a new cheese slicer called Slim Slicer. The company plans to sell this slicer through its catalog which it issues monthly. Given market research, Mesa believes that it can charge $40 for the Slim Slicer. Prototypes of the Slim Slice however, are costing $43. By using cheaper materials and gaining efficiencies in mass production, Mesa believes it can reduce Slim Slicer's cost substantially. Mesa wishes to earn a return of 30% of the selling price. (a) Compute the target cost for the Slim Slicer. Target cost $ 38.00