MESA - The strategy formulated must reflect conditions in the country and address a range of issues
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MESA - The strategy formulated must reflect conditions in the country and address a range of issues such as entry mode, pricing, and promotionThis part of the project requires your team to develop a Market Entry Strategy Analysis (MESA) for the country in which your business will be introduced. Your task is to apply critical thinking skills and creative abilities to formulate a fully-fledged market entry strategy. You are encouraged to access online resources of your choosing.
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