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Mesmerizing Marketers ( MM ) is a marketing company that offers a variety of marketing offerings to its customers. Specifically: MM will create a TV

Mesmerizing Marketers (MM) is a marketing company that offers a variety of marketing offerings to its customers. Specifically: MM will create a TV commercial for $1M, build an app for $500K, and build a social media Web page for $250K. These amounts represent MMs charges for these items when MM sells them separately to customers. The TV commercial, the app, and the social media Web page are not interrelated; that is, each functions independently of the other offerings. If a customer purchases all aforementioned items together, the total amount owed to MM is $1.5M. Payment terms are 50 percent consideration due at contract signing, with the remaining 50 percent due over the rest of the development period (25 percent at midpoint, 25 percent at completion). If the app is downloaded 500K times or more in the first month, there is a one-time bonus of $250K payable to MM.

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