Message. Media and Measurement (Promotional Mix] (1,500 words} Message, Media and Measurement {Promotional Mix]: Using THREE {3] of the 5 major promotion tools (Le. advertising, sales promotion,personal selling, public relations. direct and digital marketing), develop an Integrated Marketing Communications (IMO) campaign. Each strategy must be able to be implemented by Birch 8: Waite. Aspects you need to address include: - Which promotional tools or elements should be used and the relevant theory for each. - Demonstrate how the promotion mix strategies will be used. Be specic, including message and media decisions. - Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identied and Birch 3- Waite's ideal positioning {as identied in your positioning statement) as well as contribute to Birch 8n Waite achieving its objectives. - Be fully justied (referenced) be creative but ground your decisions in reality and base them on best-practice. Recommend and justify marketing analytics to measure the success {or otherwise) of each of your strategies. Develop promotional mix strategy (1 st tool) (25%) UL01, ULOZ, ULO3 Not attempted OR The company is not as specified for the assignment. The required elements have not been included. this may include some or all of the following: - No identification of a marketing strategy forthe chosen promotion mix element. - No integration of the strategy with the chosen promotion mix element's theoretical frameworks and tools. - No support of recommended strategy discussion with evidence from academic and peer- reviewed sources. - No links are made between the target market and positioning(Reporl (Part A)) and the recommended strategy. - No discussion of how the marketing strategies will meet the organisation's objectives. - No identication of marketing analytics May include some or all of the following: - Poor identication of a marketing strategy for the chosen promotion mix element. - Limited 1 Poor integration of the strategy with the chosen promotion mix element's theoretical frameworks and tools. - Limited i Poor support of recommended strategy discussion with evidence from academic and peer- reviewed sources. - Limited 1 Poor links are made between the target market and positioning (Report (Part A)) and the recommended strategy. - Littlel'poor discussion of howthe marketing strategies will meet the organisation's objectives. - No or inappropriate identification of marketing analytics. May include some or all of the following: - Some/limited identication of a marketing strategy for the chosen promotion mix element. - Some/Limited integration of thestrategy with the chosen promotion mix element's theoretical frameworks and tools. - Some 1 limited support of recommended strategy discussion with evidence from academic and peer reviewed sources. - Somei Adequate links are made between thetarget market and positioning (Report (Part A)) and the recommended strategy. - Some I adequate discussion of how the marketing strategies will meet the organisation's objectives. - Some,l poor identication of marketing analytics May include some or all of the following: ' Good identication of a marketing strategy for the chosen promotion mix element. - Good integration of the strategy with the chosen promotion mix element's theoretical frameworks andtools. ' Good {adequate support of recommended strategy discussion with evidence from academic and peer- reviewed sources. - Good! Adequate links are made between thetarget market and positioning (Report (Part A)) and the recommended strategy. ' Good I adequate discussion of how the marketing strategies will meet the organisation's objectives. ' Good I adequate identification of marketing analytics. May include some or all of the following: - Very good identification of a marketing strategy for the chosen promotion mix element. - Very good integration of thestrategy with the chosen promotion mix element's theoretical frameworks and tools. - Very good I good support of recommended strategy discussion with evidence from academic and peer reviewed sources. - Very good/good links are made between the target market and positioning (Report (Part A\" and the recommended strategy. - Very good/good discussion of how the marketing strategies will meet the organisation's objectives. - Very good/good identication of marketing analytics. May include some or all of the following: - Excellent identication of a marketing stlategy for the chosen promotion mix element. - Excellent integration of the strategy with the chosen promotion mix element's theoretical frameworks and tools. - Excellent I very good support of recommended strategy discussion with evidence from academic and peer reviewed sources - Excellent I very good links are made between the target market and positioning (Report (Part A)) and the recommended strategy. - Excellent I very good discussion of how the marketing strategies will meet the organisation's objectives. - Excellent I very good identication of marketing analytics