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mestion # 2 (10 Marks) A. Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to

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mestion # 2 (10 Marks) A. Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to customer satisfaction and customer loyalty or to increase profits and market share. What are the benefits of frequent shopper programs? Explain your

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