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MetaTwo competitive websites have recently been promoting their beverage delivery services, Phil's site purchased banner ad receiving 1 4 , 1 0 0 impressions. Stu

MetaTwo competitive websites have recently been promoting their beverage delivery services, Phil's site purchased banner ad receiving 14,100 impressions. Stu used search engine advertising that was viewed 19,600 times and produced 286 clicks. Stu paid an average of $1.30 per click. Phil's banner ads yielded clickthrough rates of 1.22% and 20% of those visits resulted in an order. The banner ads costs for Phil's campaign were $412. Stu recorded 24 purchases from clicks produced by his search engine advertising.
What is Stu's cost per order?

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