Metrics: Match the following with the correct answer:

1. Pageview :
2. Session:
3. User:
4. Time on page:
5. Entry:
6. Exit:

A. someone who creates at least one session.

B. The first pageview of a session is the entry point whish is often NOT THE HOME PAGE.

C. also called a hit when a user access a page on a website:

1. anytime a user enters a website he has created a session. A session can consist of one or more pageviews
2. The last pageview of a session is the exit point
3. The amount of time you spent on page.

Calculated Metrics: Match the following with the correct answer:

1. Average page depth:
2. Average session duration:
3. Site Bounce rate-
4. Page Bounce rate- rate-

1. The percentage of sessions that begin on that page that consist of only one pageview
2. the sum of time on a page for Every pageview in the session. Now its so smart that if the session ends because of 30 minutes of inactivity, the calculation of session does NOT include this in the calculation
3. This is a measure of user engagement on a page. It is calculated by Pageviews/sessions
4. The percentage of all sessions that consist of only one page view