Metrics This should be a review of several key metrics that the team will use to assess progress in achieving its vision for the proposed business model innovation (the to be business model). What metrics will be most impacted? What would success look like? What types of metric feedback would be sufficient for recognizing failure? What rough-range sales/market share projections might be possible under best case scenarios / average estimates / worst case scenarios? Use ranges, but be aim for plausible specificity. Ground your metrics and numbers in some supportable data/reality. You should be able to meaningfully explain if the risk is worth it for this size of a potential return.