MEUWLY'S: SCALING SUSTAINABILITY IN A STARTU-UP

Answer the following questions based on the case study

Category 1Sustainability:

• What sustainability issues is Meuwly's facing?

• How should Meuwly's balance the dimensions of business sustainability (environment, society, and profit)?

Category 2Marketing:

• What challenges does Meuwly's face with regard to its brand and marketing?

• What sets Meuwly's apart from its competitors? What are the company's competitive advantages?

• How can the company promote itself while avoiding "greenwashing"?

Category 3Strategy:

• What sustainability strategy should Meuwly's pursue now?

• What specific actions should Meuwly's take now?

• What sustainability strategy should Meuwly's pursue in the future? How might this strategy change as the business grows?