MGM3107 Strategic Management in T&H

Research more about Marriot International on internet

Marriott International stands as a global hospitality titan renowned for its vast array of hotel brands, encompassing opulent, avant-garde, and economical sectors. The company's target demographic comprises discerning sojourners, both corporate and leisure, who pursue top-tier accommodations and services.

And through the SWOT Analysis, their weaknesess of Marriot International are: susceptibility to economic downturns and operational intricacies across various hotel types.

Criteria:

- Identify three critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two business issues, i.e., why are these issues critical to the chosen business?

- In the next part, you will work creatively to suggest optimal solutions for the three issues identified in the previous section of this report. These solutions should be briefly explained: not just as bullet points.

- You will then select three solution for each of the three issues and justify why the solution is strategic to the organisation and explain its implementation and implications for the brand image of the organisation and the company's triple-bottom-line (profit, social, environment).

- You need to explain practical application of the innovative idea/solution with example.

- You also need to explain how the buying capacity of the consumers will improve in the contemporary environment because of improvements due to new solutions.

- Explain how the application of Vaccination have made the situation stable and will lead to business growth and development in near future.

- What change management strategies you will recommend for the organisation to follow in the next 2 years.

- Providing 3 Articles for 3 Solutions suggested.

- You can use any photographs, images, graphs or bar diagrams for comparative analysis which can be achieved by reducing or eliminating the issues/problems found.

- Self - reflection summary

References: APA