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MGMT 216 - Business Statistics -- Project (I)-- J&J Chocolates Website Transaction J&J Chocolates manufactures and sells quality and specialty chocolate products at its factory
MGMT 216 - Business Statistics -- Project (I)-- J&J Chocolates Website Transaction J&J Chocolates manufactures and sells quality and specialty chocolate products at its factory plant and retail store located in central New Jersey. A couple of years ago, the company developed its e-commerce website and began selling its products over the Internet. Website sales have exceeded the company's expectations, and management is now considering strategy to increase sales even further. To learn more about the website customers, a sample of 50 chocolate transactions was selected from the previous month's sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each of the 50 customers are contained in the company Excel file named Shoppers.exl. J&J Chocolates would like to use the sample data to study its customers' behavior and determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effect that the day of the week and the type of browser have on sales. Managerial Report: Use the methods of descriptive statistics to learn about the customers who visit the J&J Chocolates website. Include the following in your report. 1. Graphical and numerical summaries for (1) the length of time the shopper spends on the website, (2) the number of pages viewed, and (3) the mean amount spent per transaction. Discuss what you learn about J&J Chocolate's online shoppers from these numerical summaries. 2. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. What observations can you make about J&J Chocolates' business based on the day of the week, from Monday through Sunday? Please try to provide insightful discussion. 1 3. Develop a scatter diagram and compute the sample correlation coefficient to explore the relationship between (1) the time spent on the website and (2) the dollar amount spent. Use the horizontal axis for the time spent on the website. Some discussion is expected. 4. Develop a scatter diagram and compute the sample correlation coefficient to explore the relationship between (1) the number of website pages viewed and (2) the dollar amount spent. Use the horizontal axis for the number of website pages viewed. Discuss please. 5. Develop a scatter diagram and compute the sample correlation coefficient to explore the relationship between (1) the time spent on the website and (2) the number of website pages viewed. Use the horizontal axis to represent the number of website pages viewed. Discuss please. Please submit your properly-structured report in hard copy on the specified due date. Any late handin will cause a penalty of grade. Any submission beyond a week after the due date will not be accepted. Please refer to the syllabus for detail. 2
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