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mgmt 449 Strategic Planning Model (Kairos Consulting Lab) BUSINESS FUNDAMENTALS INTERNAL/ EXTERNAL ASSESSMENT KEY ISSUES STRATEGIC POSITIONING What is the purpose of a strategic plan??

mgmt 449 Strategic Planning Model (Kairos Consulting Lab) BUSINESS FUNDAMENTALS INTERNAL/ EXTERNAL ASSESSMENT KEY ISSUES STRATEGIC POSITIONING What is the purpose of a strategic plan?? PESTLE-DC EXTERNAL Opportunities/Threats INTERNAL Strengths/Weaknesses MISSION/VISION/VALUES PROFIT EQUATION IDENTIFY 2-3 ISSUES FORMULATE COMPETITIVE STRATEGY CAGE

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