Mgmt assignment 7

)>PURPOSE Imagine that you're the head of marketing for SeaWorld and want to encourage former customers to return to the park. You'll write a letter to people who have visited in the past five years. )>PROCESS To plan your letter, answer the following questions. 1. Describe your audience. What do you know about past visitors that will help you tailor your message? 2. What are your communication objectives? What, specifically, do you want people to do after they read your letter? 3. How will you create interest? What new information can you provide, or what can you offer, that will entice people to return to the park? 4. How can you justify your request? What evidence will you present to support your points? 5. What obstacles, if any, should you address in your letter? Will you tackle the controversy about killer whales, or avoid it? 6. Write your opening paragraph. How will you describe your purpose and main points up front? 7. How will you summarize your main points and inspire action in your closing? >>PRODUCT Draft, revise, format, and proofread your letter. Then submit your letter and your responses to the process questions to your instructor