MGMT-5355-W01 - ADMIN STRATEGY AND POLICY - ESSAY EXAM TWO - Strategy Timing. Why is timing a company's strategic moves so important? Describe various timing options for making a strategic move. What about crisis scenarios? What are the situations where a company should change strategies? What are the situations where a company should continue with their present strategy? Chussil, M. (2021, February 3). "When to Switch Strategy in a Crisis." Harvard Business Review. Retrieved at hbr.org. Fannin, R. (2019, September 13). "The Strategy Behind TikTok's Global Rise." Harvard Business Review. Retrieved at hbr.org