MGT 254 PROJECT PROPOSAL PROJECT MANAGEMENT VIDEO By: MAP Flamingos OVERVIEW MGT 254 project proposal pleased to present this proposal to share my idea of A/B testing which is used in comparison of output, products, advertisement, or responses. As a business management student, the topic will be well suited for a presentation and to impart the idea to my fellow students. The Objective To identify what A/B Testing is. To enumerate the different organizations that utilizes the process. The importance of A/B testing in the professional environment. The Opportunity Goal #1: Engage audience in participation. Goal #2: Enable audience to identify the A/B process. Goal #3: Give the audience an idea for real-life implementation of the process