MGT ASSESSMENT 1 PART 2

Assess the external environment of Caterpillar INC. Based on your assessment and the strengths and weaknesses, evaluate opportunities for that organization to add economic, social, and environmental value.

Recommend an opportunity that meets the following criteria:

• Best capitalizes on the organizations valuable, rare, and hard-to-imitate resources
• Is least impacted by the organizations weaknesses
• Takes the best advantage of the external environment

Create a 13- to 15-slide PowerPoint presentation to present your assessment, evaluation, and recommendation. Include the following:

• Cover slide
• Agenda slide
• Description of the organization (1 slide)
• Summary of the strengths and weaknesses of the organization (2 slides)
• Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, underserved consumer groups, and so on (2-3 slides)
• Evaluation of opportunities to add economic value (1 slide)
• Evaluation of opportunities to add social value (1 slide)
• Evaluation of opportunities to add environmental value (1 slide). Note: Some opportunities may appear on more than 1 slide. For example, you may find an opportunity that adds economic, social, and environmental value.
• Recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organizations valuable, rare, and hard-to-imitate resources; is not much impacted by the organizations weaknesses; and takes advantage of the external environment (1-2 slides)
• Conclusion slide
• References slide
• Speaker notes to convey the details you would give if you were presenting