M&H Ltd. has sufficient capacity to fill an order at a special price below its usual price. The special price exceeds its variable costs. What non-financial factors should also be considered in the decision?

Is there the potential for additional sales to the customer in the future?

How will existing customers respond if they find out about the special price?

If there is the potential for additional sales to the customer in the future, can a higher price be charged?

All of the above.