M-HK provides a passenger ferry service between two large cities separated by the mouth of a major river. The ferries are frequent, well-supported by passengers and cover the distance between the cities in one hour. M-HK also transports passengers and goods by ferry to other cities located on the river mouth. There are other ferry operators besides M-HK providing services between each of these locations Your task: 1. Explain what strategic information is required by M-HK's management in respect of customer demand, competition, competitiveness and finance in order to plan its future ferry services. 2. Using the information in your answer to part (a), discuss how M-HK's chartered management accountant should provide reports to M-HK's senior management for operational and strategic planning purposes